This is a "Best of BPC 2022" Webinar!

Learn how to identify what is a true win theme vs. a strength and understand the value in the statement you are making. Many industries are highly competitive and understanding the difference is key to a successful strategy.  

Top Takeaways

• Strength vs. win theme 
• What is the value of the win theme to the client 

Target Audience

• Proposal writers assisting in non-technical sections 
• Proposal managers leading the pursuit process 
• Capture managers who are key to understanding the client's needs