Kati will share how her background as a newspaper section editor has influenced the way she manages proposals. Attendees will see examples of how storyboarding content helps set author/participant assignments and how pre-planning design helps identify opportunities to reinforce win themes. This session will include a live demonstration on how to turn a magazine page into a recyclable proposal template, with a few tips on sharing editable layouts via Adobe Creative Cloud libraries.

Top Takeaways

• Tips and tricks for getting the most from authors and content creators  
• Process recommendations for transitioning from Word to InDesign  
• Build stronger connections between strategic messaging and how evaluators consume content